Unleash Growth with RCS
Customer want
a two-way dialogue
with business
Personalized
Contextual
Interactive
- Personalized
- Contextual
- Interactive
Evolve messaging-From basic SMS to Rich engaging messages
- Limit of 160 Characters
- One way conversation
- No link Previews or visibility
- No Personal branding
- No Read ReceiptsÂ
- No Interactive CTAs
- Can go up to 2000 Characters
- Conversational messaging
- Verified branding
- Rich media including images, videos, GIFs, Carousels
- Read Receipts
- Suggested replies
- Smart CTA (Buttons)-Dial, URL, Suggested replies
Simple Message:A2P text only, One-Way
Simple Message is an A2P (business initiated) message that only contains text up to 160 characters. Charged as per message fee
ExampleÂ
- OTP messages
- Promotions and offers
- Transaction alerts
- Order updates
- Delivery notifications
- Account information
- Appointment confirmation
Single Rich Message: A2P with rich content, One-way
Single Rich Message is an A2P (business initiated) message with rich elements or text more than 160 characters (up to 2000 characters if using a template)
ExampleÂ
- Promotions and new launches
- Upsell and cross-sell messages
- Informational videos
- How to guide
- Product brochures
A2P Conversation: Business Initiated, Two-Way
An A2P message (Simple Message or Single Rich Message) becomes an A2P Conversation when a user replies within 24 hours of the message.
ExampleÂ
- Product queries
- Assisted commerce
- Post purchase concerns
- Appointment rescheduling
- Returns and refunds
- Account changes
- High involvement purchases
Finserv Example
OTP
Send secure OTPs and notifications avoiding fraud and impersonation
Notification
End any type of notification: alerts, updates, deliveries, reminders. All secured and verified. Any notification can also trigger a new conversation with your customers
Send Promos
Any promo can end in a transaction but also can trigger a new conversation that can end in an upsell or a new user research (when collecting campaign feedback)
Onboarding
Cross-Sell (Reminders)
You can set the channel to send reminders if users opted in
Remember
You have 4 messages to send to the same user to avoid being spammy
Objective:
- MyTeam11 wanted to reach to maximum customers during IPL, have a better conversion and use an alternative channel to WhatsApp
Solution:
- RCS was used as a preferred channel for communication as the responsiveness was likely to be higher compared to SMS or email.
- Clear CTA was shared with the customer (make teams)
- Rich media and interactive messaging was used to help grab customers’ attention and deliver enhanced experience
Results:
- Myteam11 was able to convert 8 times more customers through RCS campaign than from a similar SMS campaign
- Myteam11 was able to convert 16.56% customers out of the total sent messages
8X more conversions
than a similar SMS campaign
16.56% conversions
Over total messages sent
Journey Orchestration: RCS, SMS & WhatsApp
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