Google RCS Messages is a large step to next-gen communication that has already accomplished a milestone in India – over a billion messages sent every day. This spike is indicative of the growing popularity of RCS Business Messaging becoming the next enterprise standard in communication and replacing the old SMS.
What Are Google RCS Messages?
Google RCS (Rich Communication Services) Messages are the contemporary texting that incorporates the finest features of both SMS and app-based messaging into a single, native integration. Compared to traditional SMS, RCS Messaging has access to high-resolution media, read receipts, typing status, and branding, and this is all in your default messaging app.
To the consumer, this implies an easier, more lush dialogue. To companies, it opens up the door to direct interaction with consumers with unmatched efficiency.
Why Google RCS Messaging Is Growing Rapidly in India
India boasts of a mobile-first market of 1 billion mobile subscribers or more. Google RCS Messaging is the logical next step because of the increasing smartphone and affordable data availability.
This is the reason why India is at the forefront:
The popularity of Android: Android has a market share of over 90 percent in India, and Google RCS Messages are natively supported.
Large mobile penetration: Indians use their mobile to spend 5+ hours a day, which is a potential to use contextual, interactive messaging.
Increasing B2C use: Companies are no longer using SMS and WhatsApp to improve customer benefits; they are introducing RCS Business Messaging.
How Businesses Use RCS Texting in India
Whether it is e-commerce or banking, brands are becoming open to Google RCS text and connecting with their customers more interactively.
Rich Media Campaigns
Brands can send product and service images, videos, GIFs, and carousels directly through Google RCS SMS, making promotional messages more appealing than plain text.
Verified Business Profiles
In contrast to SMS, the identities of the sender are ambiguous in SMS, but in RCS Messaging, there are confirmed sender names, logos, and brand color, which increases credibility and open rates.
Two-Way Conversations
Customers using RCS Business Messaging will be able to directly access brands to ask questions, and brands will be able to communicate directly with the customer to provide real-time customer support and solicit feedback, among other things.
Transactional Notifications
Order confirmations, delivery updates, and payment receipts are now more informative with buttons, QR codes, and maps — all delivered through RCS SMS.
How Vishwnet Can Help Your Business Leverage Google RCS
At Vishwnet, we specialize in next-gen communication solutions tailored for Indian enterprises. From Google RCS campaign setup to integration with your CRM or ERP, we provide:
- Verified sender registration with Google RCS partners
- Creative development for RCS Messaging campaigns
- API integration for real-time RCS Texting
- Analytics and performance tracking dashboards
Whether you’re a startup or an enterprise, Vishwnet empowers your brand to engage smarter, sell faster, and support better — all via Google RCS Business Messaging.
