What Is RCS Business Messaging?
RCS (Rich Communication Services) is the new messaging protocol, which is the successor of SMS. It allows companies to deliver enhanced and direct messages to customers’ default Android & Iphone messaging applications without needing extra installations.
Key Features of RCS Messaging
- Rich cards with images, videos, and branding
- Carousel messages with multiple offerings
- Interactive CTA buttons like Call, Visit, Buy, etc.
- Verified business sender identity
- Track Message Delivery and Reads in Real Time
Unlike SMS, RCS Messaging allows businesses to create immersive customer journeys, making it ideal for marketing, support, and transactional communication.
Why Businesses Are Adopting RCS Marketing
RCS Marketing combines the reach of SMS with the engagement of mobile apps. Brands in BFSI, e-commerce, education, healthcare, logistics, and government services are adopting RCS to:
- Increase Open Rates & Customer Response
- Engage Users Without Requiring App Downloads
- Build trust through verified branding
- Deliver contextual and personalized communication
For Indian businesses, this means better customer engagement without significantly increasing communication costs.
Choosing the Right RCS Service Provider in India
When selecting an RCS Service Provider, consider the following:
- Operator and platform partnerships
- Pricing transparency
- API and integration support
- Campaign Management with Real-Time Analytics
- Local support and compliance expertise
Vishwnet India combines all these elements, making it a preferred choice for businesses looking for affordable yet powerful RCS Business Messaging solutions.
Vishwnet India: A Trusted RCS Service Provider in India
Vishwnet India is a leading CPaaS and messaging solutions provider, helping Indian businesses adopt RCS Business Messaging without complexity or high costs.
What Makes Vishwnet India Different?
- Competitive pricing tailored for Indian businesses
- Seamless onboarding and campaign setup
- Direct integration with the operator and the Google RCS ecosystem
- Local compliance understanding (DLT, templates, headers)
- Dedicated support and campaign consulting
Whether you are a startup testing RCS or an enterprise running nationwide campaigns, Vishwnet India ensures affordability without compromising performance.
