RCS Business Messaging (RBM) is the next generation messaging protocol operated by Google Rich Communication Services, which is designed to replace traditional SMS with rich, more interactive experiences. Unlike SMS, which is limited to plain text, enables RCS brands to send images, carousels, suggested answers, location, QR code, and even integrates AI-Integrated Chatbott within the messaging interface.
Google’s RCS business messaging is ideal for brands that want to increase customer experience, want to increase engagement, and provide direct communication in the default messaging app on Android devices.
How Does Google RCS Business Messaging Work?
Google RCS Business Messaging works by leveraging the RCS Universal Profile, a GSMA-backed standard supported by major telecom carriers and device manufacturers. Here’s how the system functions:
Brand Verification
Businesses must go through a registration and verification process with an authorized Google RCS provider in India (like Vishwnet India) to get their sender ID and branding elements approved. This ensures security and trust.
Message Composition
Using APIs and RCS platforms, businesses can create rich templates that may include:
- Product carousels
- Images and videos
- Smart reply buttons
- Location maps
- Actionable CTAs (Call-To-Actions)
Customer Interaction
Once verified, brands can initiate conversational messaging or respond to customer inquiries via RCS. These messages are delivered over the internet (WiFi or mobile data), ensuring speed, reliability, and enhanced features.
Real-Time Analytics
RCS Business Messaging platforms offer read receipts, click tracking, and delivery reports, giving businesses valuable insights into customer engagement.
Google RCS Business Messaging: Use Cases
Google RCS Business Messaging is transforming how industries communicate with customers. Here are some real-world applications:
Automobile
Send personalized service reminders, digital brochures, and test-drive booking links with interactive visuals.
Banking & Finance
Deliver account alerts, loan offers, KYC updates, and secure transaction verification using verified messaging.
Retail & E-Commerce
Notify customers about order status, promotional offers, and personalized recommendations via dynamic carousels.
Healthcare
Remind patients of appointments, send lab reports securely, and provide health tips with clickable buttons.
Travel & Hospitality
Enable seamless ticket booking, boarding pass delivery, and itinerary updates—all within a rich messaging format.
Education
Promote courses, conduct student engagement, and send test results with attachments and one-tap replies.
Logistics
Send real-time delivery updates, driver tracking links, and digital proof-of-delivery through RCS messages.
Digital Native Brands
Integrate chatbot support, showcase product demos, and offer subscription management within the chat interface.
Which Operating Systems Support Google RCS Business Messaging?
RCS Business Messaging is currently supported on Android devices running the Google Messages app or partner OEM messaging apps (like Samsung Messages).
Key OS and Device Compatibility:
- Android 5.0+ and above
- Devices with Google Play Services
- Messaging apps that support RCS Universal Profile
Note: Apple iOS devices (iPhones) do not currently support RCS.
Why Choose Vishwnet India as Your Google RCS Provider?
As a leading Google RCS provider in India, Vishwnet India offers end-to-end RCS services that help businesses unlock the full potential of Google Rich Communication Services.
Our Services Include
- RCS Brand Verification and Registration
- Message Template Creation & Approval
- API Integration for CRMs & ERPs
- Campaign Management Dashboards
- Real-time Reporting & Analytics
- Chatbot Integration & Smart Replies
- Bulk Promotional and Transactional Messaging
Is Google RCS Free?
From an end-user perspective, RCS messages are generally free of cost, just like using WhatsApp or Telegram over the internet data. The user only needs a data connection or Wi-Fi to receive RCS messages.
For Businesses:
While RCS itself is not a free platform for business usage, pricing models vary based on:
- The Google RCS provider in India
- Message volume
- Brand use case (promotional vs. transactional)
- Media richness (static vs. carousel or video)
Businesses typically pay on a per-message basis or through a subscription package offered by authorized RCS service providers.
